KFC is planning to launch the first in the world edible coffee cups. The British will be the first who will have the opportunity to really “have” a cup of coffee.
Named as “Scoff-ee Cup” the cup is made from a special biscuit lined with heat-resistant chocolate and wrapped in sugar paper. A layer of chocolate makes the biscuit crispy and prevents it from immediate destruction from the hot drink. However, with the time chocolate can melt. So don’t hesitate to eat your cup after finishing the eye opening drink.
To make the experience of KFC experts in cooperation with food scientists enrich the “Scoff-ee Cup” with natural scents of Coconut Sun Cream, Freshly Cut Grass and Wild Flowers. According to the researches, these aromas raise mood and charge people with positive emotions and memories.
“We have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities and thought that if our customers occasionally like to have their cake and eat it, why wouldn’t they want have their cup and eat it instead!” ~Jocelyn Bynoe, at KFC
The coffee cups are now under the development to be soon available first in Britain KFC restaurant and later throughout the world.